Risk management | Marketing homework help

 see attachment 

read the material from page 208-223 , ignore the examples.

Then read the case focus on EXHIBIT 3: PARTIAL LIST FROM Top-50 RISK LIST.

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then come up a 1) quantify individual risk exposures and 2) quantify enterprise risk exposure for Cinemark Holdings Inc.: Simulated ERM Program.

This paper don’t need other reference just use the first attachment .

See the case there is exhibit 3 gives examples of risks, just come up with some similar examples, combine them with that 2 parts 

around 450 words and due on Tue 11 p.m.