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1) READ: : “Trap-Ease America: The Big Cheese of Mousetraps”(Attached)
2) WRITE: : 1, 2, and 3 (BELOW)
1) Has Martha identified the target market for Trap-Ease? What other market segment(s) could – or should – Trap-Ease target?
2) Who is Trap-Ease’s competition? What competitive advantages do they have versus Trap-Ease?
3) How has the company positioned their Trap-Ease product for the chosen target market? Could it position the product in other ways?