Mktg case essay | Marketing homework help

 

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1) READ:  : “Trap-Ease America: The Big Cheese of Mousetraps”(Attached)

2) WRITE:  : 1, 2, and 3 (BELOW) 

 

1)  Has Martha identified the  target market for Trap-Ease?  What other market segment(s) could – or should – Trap-Ease target? 

2)  Who is Trap-Ease’s competition?  What competitive advantages do they have versus Trap-Ease? 

3)  How has the company positioned their Trap-Ease product for the chosen target market?  Could it position the product in other ways?