Deliverable 04 – marketing and promotion strategy | Healthcare Strategic Planning and Marketing | Rasmussen College System

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Scenario

The Chief Executive Officer of Healthy Dynamics and your internal team had the opportunity to review the memo, the workflow analysis, objectives, vision, and mission statements. The project manager is onboard and received the strategy map/data table that identified the key stakeholders’ roles and responsibilities. The CEO has scheduled another meeting next week to review all components of the strategic planning model so far with you and the project manager. The CEO has asked you, the strategic planning manager, to develop a high-level marketing plan that will also include forms of communication you will use to promote the new services.

Instructions

Create a marketing and promotion Strategy Diagram/Chart that includes:

  • The identified services (focus area)
  • Research and list key competitors
  • Research and select target markets (Who will you promote your idea to?) “Current Customers” 
  • Draft a promotional message (clear, brief, informative, and persuasive) that conveys information about the services/product the company will provide
  • Identify modes of communication (How will you present the new idea/service to your target audience?)
  • Create the projected marketing and promotion budget ( only 2% of 20,000 will be used for promotion and marketing)
  • Your assignment should include a title page, a reference page, and a minimum of  two internet sources and one scholarly source, which must be retrieved      from the Rasmussen Library

A – 4 – Mastery

Comprehensively identified the services (focus area).

A – 4 – Mastery

Comprehensively researched and listed key competitors.

A – 4 – Mastery

Comprehensively researched and selected target markets.

A – 4 – Mastery

Drafted comprehensive promotional message.

A – 4 – Mastery

Comprehensively identified modes of communication.

A – 4 – Mastery

Created a comprehensive projected marketing and promotion budget.

A – 4 – Mastery

Used and identified three or more credible and relevant sources.