Read the end-of-chapter application case “HP Applies Management Science Modeling to Optimize Its Supply Chain and Wins a Major Award” at the end of Chapter 10 in the textbook, and answer the following questions.
1.Describe the problem that a large company, such as HP, might face in offering many product lines and options.
2.Why is there a possible conflict between marketing and operations?
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3.Summarize your understanding of the models and the algorithms used in this case.
4.What benefits did HP derive from implementation of these models?