Cardigan history the cardigan family has made a name for themselves

Cardigan History

The Cardigan family has made a name for themselves in the

sweater industry whereby they have designed sweaters for a

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variety of uses and for a wide target audience ranging from toddlers

to business professionals. Cassandra, whom everyone calls

Cassie, is the CEO of CARDWARE Inc., Camoni is the

spokesperson for the sweater line, and Candie models the lines in

the professional sphere. They often use their mother, Camille, as a

business consultant for input about various new ideas and

marketing because she was the manager and agent of her son’s

glove company. Cora and Caley, Camille’s two youngest daughters

from her second failed marriage to Bo Jenkins, are co-office

managers of their headquarters located in Silkadonia.

CARDWARE is growing by leaps and bounds. It has now opened

10 new stores nationwide under the name “The Sporty One.” It has

been agreed by the Board of Directors at CARDWARE Inc. that

each store shall have a general manager and assistant manager

who both were to act as sales persons and one additional sales

person. The slogan the store advertises its sports ware with is “You

don’t have to be an athlete to look and feel like one.” The current

sports ware that “The Sporty One” carries shows a clothing

distribution of 60% for females and 40% of its line is for males.

However, it would eventually like for it to be a 50/50 distribution.

The Cardigans research has demonstrated that the trend has been

more female than male shoppers. Further, following the marketing

theory of many high end clothing stores, CARDWARE prefers

slender, young employees to work for it, so that the clothing line

can keep with the image of being sporty.

Petunia Rotunda, a middle aged, slightly plump woman saw an ad

online for a salesperson for The Sporty One and applied for the

position. The ad read as follows:

WANTED: Salesperson experienced in retail sales or

marketing preferred, energetic, youthful, athletic, and able to

“sport” the clothing lines of The Sporty One with style. The

Sporty One is a division of CARDWARE Inc. and proud to be

an Equal Opportunity Employer.

Petunia has had 5 years of retail experience working in a garden

shop that did have some flannel shirts and aprons as well as

gardening gloves for sale. Noah Dahl, a college graduate in

marketing also saw the ad and applied for the salesperson position

at The Sporty One. Noah, a slender racquetball player has not had

any retail experience but has had customer service experience for

an online gaming company.

After interviewing both applicants, CARDWARE’s General

Manager, Chloe, one of the cousins of the Cardigan clan has

decided to hire Noah. Petunia was outraged claiming that she

should have been hired and that she has been discriminated

against based on her age. CARDWARE contends that Noah was

more qualified as per the advertisement as well as company image

and future plans for the company; age had nothing to do with it.

Noah began work the following week. Still angry, Petunia visited

The Sporty One. She began to harass Noah to the point where

other customers started to leave the store. Having had enough

insults, Noah grabbed Petunia by the arm and shoved her towards

the door. She stumbled and ran into one of the clothing racks and

thereafter knocked over 92-year- old Hetty Whitestone who was

passing by the mall store. Hetty suffered a concussion and died.

Using the above facts given, please label with headings and

discuss the following in this order:


 Did CARDWARE have genuine BFOQs (Bona Fide Occupational Job

Qualifications) in its ad?

 Do not forget to review the company’s slogan as given in the above facts.

 Be sure to discuss Petunia’s point of view as well as CARDWARE’s position

and defenses.

 Use legal authority to support your position as well.


 If Petunia brings a lawsuit based on negligence against CARDWARE and The

Sporty One, will CARDWARE be responsible for Noah’s behavior? If so,

under what theory?

 What defenses might CARDWARE assert?

 If Hetty Whitestone’s estate claims that CARDWARE should be responsible

for Hetty’s death, will it?

 What defenses might CARDWARE utilize?

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