Assignment: atlantis vision and mission


Read the case study “Atlantis Vision and Mission” and answer the following questions.

Guidelines:  Use proper MLA criteria page formatting (see link on ulearn).  Type the question (bold type) and then type your response below the question.  Files must be saved in the Word Format.

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  1. Why did the Atlantis resort change their mission statement?
  2. What was the customer return rate the Atlantis resort?
  3. Why was it challenging to keep guests informed of availability, location, and timing of onsite options?  What did the Atlantis resort do to overcome this challenge?
  4. What are some of the main differences between the original mission statement and the new mission statement?
  5. What methods did Atlantis use to roll-out the new mission statement to its employees?